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Rob DiGisi


Rob DiGisi is a veteran sports marketing executive with a distinguished career spanning over three decades. He has held senior marketing, operations, and business development roles for various organizations, including IMG, the National Basketball Association, Bank One, and Diamond Resorts International. Rob is the founder of Iron Horse Marketing, a consulting firm that leverages his extensive expertise in sports and partnership marketing

Rob has been instrumental in driving innovation in sports marketing. He founded and built the NBA's first online store and its direct-to-consumer marketing platforms at the dawn of the digital age. As the head of national marketing for Diamond Resorts, he created the Diamond Resorts Invitational, a nationally televised PGA TOUR event and experiential marketing platform

In addition to his corporate roles, Rob is a lecturer at The Wharton School, University of Pennsylvania, where he teaches both undergraduate and MBA-level sports management courses. He is also a regular guest on SiriusXM’s Wharton Business Daily and has penned several OpEds for the Sports Business Journal.

Rob is a summa cum laude graduate from Boston College and earned an MBA from The Wharton School at the University of Pennsylvania

”Great explanations of the business of sports! Rob DiGisi is an excellent and knowledgeable speaker.  Entertaining and informative.  He explains the world of sports behind the scenes. Even people in that profession learn from his presentations."  
Susan Owens - Co-Chair, Life Long Learning, Waverly Heights

"Having been in baseball for over 65 years, I was impressed with Rob’s knowledge of the sports industry.  His delivery was superb."
Bill Giles -Chairman emeritus and former part-owner of the Philadelphia Phillies, Life Long Learning Participant at Waverly Heights

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